Wednesday, April 15, 2015

Internet's Future Without Net Neutrality



Internet is the engine that keeps the world running and it’s the service providers who keep the Internet running. There are several ways Internet service providers can manipulate user experience while using their service. Some of them include;

Data Discrimination: Providers ability to filter data (can be used both for good reasons and bad trading practices)

Bandwidth Throttling: The ability of the provider to alter end user’s bandwidth independent of any other factor

Net Bias: Differentiation of price and quality of similar content for different users

Deep Packet Inspection: Collect user data for statistical information with or without their knowledge

To make it simple, your internet service provider can and is completely controlling what sites you can access and how fast you can access them.

Have you ever experienced all other sites load faster except some of your favorite sites?
Have you ever experienced a similar site load at different speeds during day time and night?
Even before consuming 100% of you allotted data limit, had you been pushed to lower surfing speed?

If your answer is yes for any of these questions, there is for sure a 50% probability that you have experienced some of the black hat practices discussed above. You pay for the service itself and not for what sites you browse or stream from. It’s like our Electricity Board charging for power consumed every month under the condition that you should not use an air conditioner more than 3 hours a day or charging you extra in case you use the power for washing machine. You pay for the power itself not for what and how you use it.

Out of the all three participants
  •  Website Owners
  •  Internet Service Providers
  • End-Users

Whom do you think has upper hand?

If this is not taken care, it will become a very usual concept in the future similar to DTH language packs. But why all of a sudden these terms are  getting viral in india? Airtel recently announced a plan named Airtel Zero which is creating all these buzz.

Internet users (Netizens) from all over India are against this. If you would like to be a part of this protest, visit http://www.netneutrality.in/ and click on the button “Submit the Response to TRAI” and follow the on screen instructions.

Use hashtags #NetNeutralityIndia and #SavetheInternet to post your messages in Facebook and Twitter. Happy browsing the Neutral Internet!!!

 Know more about #savetheinternet in this video....


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